Brand awareness is one of the biggest hurdles that businesses need to overcome to achieve success. You can have the best product on the market but if people aren’t aware then you won’t sell any. If you want to run a successful business, then increasing your brand awareness should be one of your top priorities.
The more you build your brand, the more customers you’ll attract. But raising brand awareness can often be a costly endeavour and many businesses, especially startups struggle to come up with the needed resources. Thankfully, there are ways to build your brand without spending too much.
So, how can you increase your company’s brand awareness and reach without breaking the bank?
1. SMS Marketing
SMS remains one of the most effective ways through which businesses can interact with their customers. Every phone today is SMS enabled right out of the box and almost everybody owns a mobile phone. And when you consider that an overwhelming 98% of all text messages are opened and an astonishing 95% read within the first three minutes, it becomes clear why SMS is the perfect channel for raising brand awareness.
In addition to having high deliverability, SMS also boasts very impressive conversion rates. According to FunMobility, the average click-through for SMS is 36% with email at a paltry 3.2%. When you look at these stats, it’s easy to see why so many marketers are adding links when sending out their SMS campaigns.
Text messages have the capability to engage your audience almost instantly, and elicit a response. And, integrating SMS with your other communication channels can help boost their performance and further grow your reach.
Whether you run a large company, a small business or even a startup, SMS marketing can help boost your brand awareness at a relatively low cost.
2. Social media
Social Media presents a fantastic way to increase your brand awareness on a budget. Joining sites such as Facebook, Instagram and Twitter presents you with a great opportunity to connect with your customers as well as potential customers.
But to create a large and loyal base, you’ll need to actively interact with your followers. Remember, the fundamental tenet of social media is being social. Create contests and give your followers the opportunity to win a free product or service. Also, encouraging your social media audience to share your posts can help further spread the word about your brand and help you gain new followers in the process.
If possible, use a consistent profile name across all your social media accounts and cross-promote them whenever possible.
3. Content marketing
Content marketing may be just what you need to boost your brand awareness. Creating interesting, relevant and value-adding content, can enable you to position yourself as an authority in your industry and eventually increase your customer base.
The growth of content marketing isn’t about to slow down. Aided in part by the increasing scepticism of traditional advertising among customers, content marketing has risen to become one of the most effective ways of influencing customers. Great content will cause your audience to view your brand in a more positive light. In fact, according to Nielsen, expert content is 83 percent more effective than user reviews when it comes to brand awareness.
4. Video Marketing
Video marketing represents one of the best ways to capture a customer’s attention. According to a research by EyeViewDigital, using video on landing pages can increase conversions by 80%. Video offers a far richer experience to customers and it is much more engaging than text.
Videos pack a big impact into a small space. By creating a promotional, instructional or even educational videos and posting them on YouTube, Facebook, Instagram or Twitter, you can generate some serious buzz around your brand. Not only that, but video can also lead directly to sales.
If you can create great video content for your brand, there’s a good chance that you’ll have an audience that wants to watch it. By 2021, more than 81% of all consumer internet traffic will be from videos. So better get on with the trend and start crafting your exciting product videos now!
5. Cross- promotions and partnerships
Cross-promotions and partnerships provide a great way to reach new market segments and acquire new customers. Today’s marketplaces are always changing and partnering with the right brand can allow you gain exposure and utilize new marketing channels.
These are just a few cost-effective ideas that can help you raise your brand awareness. Try them out and see how they work for you!